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If magic could ever claim to have a folk hero, his name would be Theodore "Ted" Annemann.

A prolific writer, a prodigious inventor, and profound performer, Annemann pioneered his own iteration of the bullet catch, published Practical Mental Effects-a foundational text on mentalism, and founded seminal magic periodical, The Jinx all before passing away tragically at the age of 34.


This is a magic book that's more than just a collection of tricks; it's one of the greatest stories ever told. Start your own unforgettable journey today

Magic Spring is a new version of the classic magic square and circle. This time, it returns in a completely renewed way - with a toy that both children and adults already know. And that's not all - it also allows you to perform magical appearances wi

PITATA Prophet's Billet: Silent and Automatic Prediction

Reveal the freely chosen thought in a seemingly impossible way.

Enjoy the trailer to discover this unique approach to "open predictions"... that does all the work for you.

The PITATA LevitiDeck - Intangible levitation, literally in your hands

At first glance, it looks like just a deck of cards and its case. But place the deck on top of the case... and it floats. No strings. No wires. No visible support. Just pure, incredible levitation.

A glass and a bottle, each covered by a tube, change places numerous times in an incredible way. The magician pours wine into the glass. Now it is the full glass that changes places with the bottle! During these magical transpositions, one after the other, many other bottles appear unexpectedly from the tubes, until a total of 6 bottles of wine are on the table!

The magician shows a ring binder containing three separate sets of cards: one set shows dozens of different hats, another contains numerous facial expressions, and the last one shows a variety of mouths...

The magician shows a black bag, completely black both inside and out. With an elegant gesture, he places two scarves inside: one black and one white. A magical movement... and he pulls a black scarf with white polka dots out of the bag: the two scarves have merged into a single creation!

But that's not all. The magician takes the newly formed scarf and brushes it a couple of times against the bag. As if by magic, the inside of the bag is also transformed: now it is black with white polka dots, just like the scarf!

L'IARVEL WATCH è un innovativo accessorio magico sviluppato attraverso una collaborazione tra IARVEL Magic e Bluether Magic. È stato progettato per soddisfare la crescente domanda di dispositivi magici controllati da app e come miglioramento che si basa sul successo del suo celebre predecessore, l'Infinity Watch V3. Si tratta di un sofisticato orologio da polso che consente ai maghi di controllare e manipolare segretamente l'ora visualizzata

Sia il Pad Pro che il Pad Pro Max sono forniti delle penne standard IARVEL.  Ecco un'opzione di pennarello pensata appositamente per il Pro Max, ideale per le performance sul palco.

Appearing Teddy Bear - Large size

Introducing Cosmos: Predict Anything (iOS)Cosmos - the ultimate prediction tool for magicians and mentalists. Disguised as a sleek bi-fold wallet, it houses the smallest and thinnest printer in the magic market. With no palming, no sleight of hand an

M&M Change is more than just a gimmick - it's your everyday carry magic that fits right in your pocket!With M&M Change, you'll be able to perform:AppearancesColor changesVanishesTransformationsTranspositions... and much more! You can even cre

"I've never seen anything like this!"- Judges of America's Got Talent2024 - He walked on stage with empty hands... and blew millions of minds worldwide on AGT. Now, Crazy Sam finally shares his most talked-about creation - Crazy Sam's Finger Illusion

Introducing The Pinnacle by Joel DickinsonBalance Redefined"You b*****d, I wish I'd have thought of that."- Wayne Dobson"I love this."- Craig Petty"Amazing. Is this trick available? Wow."- João MirandaWhen magicians challenge gravity, things tend to