If magic could ever claim to have a folk hero, his name would be Theodore "Ted" Annemann.

A prolific writer, a prodigious inventor, and profound performer, Annemann pioneered his own iteration of the bullet catch, published Practical Mental Effects-a foundational text on mentalism, and founded seminal magic periodical, The Jinx all before passing away tragically at the age of 34.


This is a magic book that's more than just a collection of tricks; it's one of the greatest stories ever told. Start your own unforgettable journey today

Introducing The Pinnacle by Joel DickinsonBalance Redefined"You b*****d, I wish I'd have thought of that."- Wayne Dobson"I love this."- Craig Petty"Amazing. Is this trick available? Wow."- João MirandaWhen magicians challenge gravity, things tend to

Sweet Split is a highly visual effect - practical and easy to carry in your pocket! It looks like AI magic, but it's real!Two gums become one Mentos magically - or one Mentos transforms into two different gums, depending on how you perform it.It's su

Introducing MindprintA new method that lets you revisit magic's greatest enigma: the mind itself.Mindprint is a poetic tool to reimagine your magic-both in aesthetics and performance.

Unleash your inner puzzle master with the Pyramid Puzzle Deluxe!This isn't your ordinary puzzle-it's an exciting, mind-bending challenge like no other.Unlike traditional pyramid puzzles, where you simply put the two pieces together to form the pyrami

Presenting the Magic Pencil Kit - a set of three unique magic pencils!One breaks and magically restores itself, another is slippery with a disappearing eraser, and the third features multiplication crayons. A perfect accessory to pair with a coloring

Do you perform magic for children?Then you know that clarity and visual appeal are everything. Forget complicated card tricks kids don't relate to. With MY EGG, you bring them magic that's cute, colorful, and easy to follow!Imagine this: one by one,

Witness the ancient mystery that has astonished audiences for centuries.. the legendary Enchanted Water Bowls. You start with two water bowls, each one as empty as the other. Like a true magician, you produce crystal-clear water as if summoned from t

BANANAS! - The Trick That'll Have You Seeing Double! Bananas starts with you displaying a yellow banana and a green banana, The yellow banana appears bigger than the green.But wait-flip it over the green banana... and now, whoa, it's a purple banana,

PRODUCING LIQUID FINALLY MADE EASY!Producing a drink is an impactful opener for any parlor or stage act. However, it can cause significant stress for the performer. It is uncomfortable to conceal, and the glass is fragile, making it easy to break and

THE WIZARD PRODUCT REVIEW'S BEST PRODUCT OF 2019.This is the CLEANEST and MOST DIRECT matching effect you have ever seen: VENOM CUBE. This time, we're proud to introduce the VENOM CUBE: COMPACT EDITION, a special commemorative edition that marks the

Now you can make a huge teddy bear appear from nowhere like magic! It’s magical, practical, and very easy to do, the perfect trick for any performance situation.

A detail tutorial will be teaching you different ways of performing with Teddy Bear.

Step into the world of magical storytelling at its finest-where plot, surprise, and visual wonder meet in one of the most powerful four-card effects ever created. From the legendary mind of Brother John Hamman, Twins isn't just a card trick-it's a mi

Symbolic is another great close-up trick that you will carry with you all the time.The underlying principle of the trick belongs to Karl Fulves.You show a card which has all the values of playing cards. The spectator thinks of any number and jumps fr

Luca Volpe & Alan Wong are proud to present The Dice Cards!Elevate your mentalism and magic performances with these incredible Dice Cards! Perform mind-blowing routines without any electronics - these cards are 100% reliable and always ready to a

A Perfect Combination of Modern Technology, Classical Magic, and Elegance.Sixth Sense is a versatile mentalism tool, perfect for both individual and group performances. Designed to engage everyone, it blends the themes of psychics and divination with

Would you like to be able to show both hands empty and suddenly make a bill appear at the tip of your fingers!!! ... but not just one but by showing your hands empty again make two, three, four and five bills appear now!!! Exactly that is what you ca

Thank you for your interest in my new game, The Great Artist. With this new game, you can give your show a completely new routine, with humor, magic, and a lovely souvenir for the selected audience.

RESET: NO RESET; it is available for play at all times. I'm sure this new game will be part of all your shows, both for adults and children, and your audience will surely remember you as the magician who makes drawings talk

Oil and Water with Coins

Personal routine with an original take on the classic "Oil and Water" effect, adapted with coins for a visual and practical close-up presentation.

Includes video explanation. Instant download

Long Long brings us an intriguing new magic trick: Egg Bottle. This routine is perfect as an opening act for performances. The magician takes out a salt shaker and sprinkles some "magic powder" on a toy egg, claiming that he has endowed the fake eg

A needle visibly penetrates a signed coin-direct, visual, and astonishing. A collaboration between Artisan Coin and Nathan Kranzo. Note: A regular Kennedy Half Dollar (2019 or later) is required to perform this effect. This product includes only the

In 2002, Peter Nardi released a utility device that made the entire mentalism community sit up and take notice - the legendary Mind Spy. A true Swiss Army Knife for mentalists, the original Mind Spy is single-handedly responsible for inspiring the v

From the mind of Steve Gore MMC The Happiest Magician on the Planet & Performer at The Magic Castle... The Creator of GPS Deck Flight Deck Together Forever Book to the Future The Casino Con Plus many more ...comes Supercharged "I'm a sucker for

The Final Answer in Coin Bending."The final answer in coin bending!"- Morgan Strebler"This takes the original (and great!) Coinvexed tool and gives it an extra 50%. The original was very clever, but this just takes the biscuit!"- James Brown, Winner

On the table, the magician displays a stand holding two Bicycle Jumbo cards with their backs facing the audience. He takes a deck of cards, shuffles them, and then a spectator, without seeing their faces, removes any two cards, which the magician pla